All publications by tag «marketing»
DDM’s Rebecca Owen: “It is wonderful to have fresh ideas and new hires, but only when they are tempered with some production experience”
As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Rebecca Owen, Business Development Manager at Digital Development Management (DDM).
Ultimate Facebook UA guide for testing and scaling mobile games
Games marketing consultants Nikita Okan and Margarita Nikolaeva, who have worked on dozens of projects including hits Hustle Castle, Zero City, Tacticool, Love Sick, etc, have put together a comprehensive guide on scaling games from soft launch to global launch.
Kitfox Games’ Victoria Tran on how marketing strategies differ depending on IP familiarity and market saturation
Victoria Tran, Communications Director at indie developer and publisher Kitfox Games (Boyfriend Dungeon, Lucifer Within Us), recently posted a useful thread on the logic behind some of the company’s marketing campaigns.