Report: top 10 public game companies generated $126 billion in 2021, 65% of total market revenues
In 2021, the top 10 public game companies reached $126 billion in revenue combined, according to a Newzoo report. This is a 10.2% growth year-over-year, as the consolidation trend in the industry continues.
Turkey’s game development sector raised $266 million last year, local market also on the rise
Gaming revenue in Turkey crossed the billion mark in 2021. The market now generates more than $1.2 billion per year. This happened at a time when local games development became one of the top investment sectors in the country.
Russian mobile games market decreased by 84% in wake of global sanctions
Global sanctions have already started affecting different business areas in Russia, including the mobile games market. Here is how revenues of the highest-grossing mobile titles, as well as the whole market volume, decreased following the latest suspensions.
NPD: US consumers spent almost $14 billion on games, hardware, and accessories in Q1 2022
The NPD Group has released a new report on the best-selling video games, consoles, and accessories of March and the first quarter of 2022. Overall, the US consumer spending reached almost $14 billion during the last three months.
Genshin Impact generated $530 million in Q1 2022, driving global rise of open world RPGs on mobile
Genshin Impact has become the number one mobile game by consumer spend in the first quarter of 2022 globally, according to the latest report by data.ai. miHoYo’s title had a strong impact on the rise of the open world RPG subgenre.
How Microsoft can build content fortress by letting companies place ads in free-to-play Xbox games
It’s been reported that Microsoft is now working on a special program to let third-party companies place ads in free-to-play games. Here is how this move might boost Xbox advertising ambitions and help it build the so-called “content fortress.”
Why EA saw decline in mobile revenue despite obtaining big hits through Glu and Playdemic acquisitions
Electronic Arts spent a total of $3.5 billion on mobile acquisitions in 2021, adding several hit games to its portfolio. However, its mobile revenues have been actually declining ever since, as the company seems to be repeating the same mistakes it made over a decade ago.
Newzoo: Activision acquisition puts more pressure on Sony, with Warzone having 25% player share across PS, Xbox, and Steam
Only one month into 2022 and we have already witnessed one of the biggest acquisitions in the history of video games. Newzoo has shared some insights into the latest M&A activity, explaining how acquisitions of Bungie, Activision Blizzard, and Zynga will influence the market.
AppMagic on mobile games in 2021: The most notable trends and releases
The most ambitious gaming companies focus on the biggest genres — in terms of their audience and their cumulative revenue. Here is where the money lies, at least for those who dare play big. AppMagic founder Max Samorukov shared handy conclusions based on the most important changes that happened in the Western mobile games market in 2021.
Plarium spent $8.66 million on YouTube ads for RAID: Shadow Legends over last six months
Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends, finding how much money Plarium pays YouTube creators on average. According to the report, the company has spent $8.66 on this type of ads over the last six months.
Simon Carless on how you can count game sales based on number of user reviews on Steam
Discoverability expert Simon Carless has shared his thoughts on how developers can quantify their game’s success on Steam based on the number of user reviews. According to his calculations, only 1.5% of new titles released in October 2021 sold at least 40k units in week one.