Guest Writer | Game World Observer

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Legal December 18, 2020

Video games in and out of court (May — December 2020). Part One

This is another installment of Semenov&Pevzner’s overview of major lawsuits and infringements affecting the gaming industry.

Industry News December 16, 2020

In-depth analysis of Genshin Impact’s marketing and advertising strategies with SocialPeta

In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.

Featured November 8, 2020

Julian Colbus on detective game design problems

Industry News October 26, 2020

SocialPeta — a tool for tracking the effectiveness of advertising campaigns

Another market intelligence tool is increasingly used across global mobile game markets. It’s called SocialPeta. The tool keeps track of your competitors’ advertising data.

Featured October 6, 2020

Josh Bycer: How to design effective difficulty in video games

Marketing June 23, 2020

Why Hybrid Monetization is Thriving and How to Do It Right

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Industry News June 23, 2020

Apptica: Chinese mobile games top highest-grossing list amid COVID-19

Chinese mobile games revenue generated whopping revenues in Q1 2020. Natalie Stepanova, Head of Marketing & PR at analyst firm Apptica, disusses the phenomenal performance of China’s mobile game sector.

Legal May 13, 2020

Video games in and out of court (December 2019 — April 2020). Part Two.

Legal May 5, 2020

Video games in and out of court (December 2019 — April 2020). Part One.

Industry News March 13, 2020

Where to look for ideas for hyper-casual games?

Are you a hyper-casual games developer? Then you know how difficult it is to find an idea for you next game or prototype. But it doesn’t have to be super hard if you know where to look for inspiration.

Legal October 25, 2019

Video games: notable lawsuits of 2018 and 2019. Part One.

For our friends at law firm Semenov&Pevzner, the video games industry is something of a courtroom drama, if not a legal thriller. Exclusively for Game World Observer, the firm’s IP lawyers have put together a rundown of two years’ worth of video game lawsuits.