All publications of the author Guest Writer
AdQuantum on how to efficiently scale global UA campaigns for your app growth
When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.
How AI will revolutionize video games
The AI revolution is in full swing, and modern artificial intelligence methods for learning, planning, and optimizing have begun changing the rules in many industries, from advertising and social media to mining or manufacturing. But not video games. Or at least, not yet. AI academic and modl.ai co-founder Julian Togelius has examined how these technologies will alter video games in the coming years.
“Content is king, and Microsoft is aware of this”: what Activision acquisition means for games industry
What does the $68.7 billion acquisition of Activision Blizzard mean for the industry in the long term? Will Activision games become exclusive to Microsoft? How will Sony and Nintendo respond? Is the race on to conquer the Metaverse? Analyst Joost Rietveld is here to explain.
AppMagic on mobile games in 2021: The most notable trends and releases
The most ambitious gaming companies focus on the biggest genres — in terms of their audience and their cumulative revenue. Here is where the money lies, at least for those who dare play big. AppMagic founder Max Samorukov shared handy conclusions based on the most important changes that happened in the Western mobile games market in 2021.
Copyright God Mode: Is Russian law ready to combat cheat codes in video games?
The distribution of cheating software is a persistent problem faced by the video games industry. Despite the global nature of the challenge, most infringing torrent indexes are either operated/hosted from Russia or use Russian reverse proxies. In this article, Alena Kuzmina, a lawyer at Semenov&Pevzner, discusses the legal grounds on which the potential software cheating may be challenged under the Russian law.
Social Peta: Marvel Future Revolution brings in around $30 million in its first month
Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.
GameBake’s Michael Hudson: “Could ‘Alternative’ App Stores Become The New Normal?”
When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.
Black Caviar Games’ Evgeny Antonikov on hybrid work model
Black Caviar Games is a mobile and PC game developer and publisher founded in 2019. Initially, the company didn’t have an office at all, with all employees working remotely. A full-fledged working space only arrived in March 2020, but the lockdown made the devs switch back to WFH.
Ultimate Facebook UA guide for testing and scaling mobile games
Games marketing consultants Nikita Okan and Margarita Nikolaeva, who have worked on dozens of projects including hits Hustle Castle, Zero City, Tacticool, Love Sick, etc, have put together a comprehensive guide on scaling games from soft launch to global launch.