All publications of the author Guest Writer
Black Caviar Games’ Evgeny Antonikov on hybrid work model
Black Caviar Games is a mobile and PC game developer and publisher founded in 2019. Initially, the company didn’t have an office at all, with all employees working remotely. A full-fledged working space only arrived in March 2020, but the lockdown made the devs switch back to WFH.
Ultimate Facebook UA guide for testing and scaling mobile games
Games marketing consultants Nikita Okan and Margarita Nikolaeva, who have worked on dozens of projects including hits Hustle Castle, Zero City, Tacticool, Love Sick, etc, have put together a comprehensive guide on scaling games from soft launch to global launch.
In-depth analysis of Genshin Impact’s marketing and advertising strategies with SocialPeta
In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.