All publications of the author Evgeny Obedkov
Plarium spent $8.66 million on YouTube ads for RAID: Shadow Legends over last six months
Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends, finding how much money Plarium pays YouTube creators on average. According to the report, the company has spent $8.66 on this type of ads over the last six months.
Ready or Not devs hope that school shooting level can honor those impacted by real world tragedies
VOID Interactive parted ways with publisher Team17 just days after promising to add a school shooting level in Ready or Not. The studio has now commented on the matter, saying that it hopes to make an authentic and realistic game while also honoring those who have been impacted by real tragedies.
Chart of top-selling games at Christmas since 1984 shows sheer dominance of EA and Activision
GfK Entertainment senior client director Dorian Bloch has shared the data on the top-selling physical copies of video games in the UK during the Christmas holidays over the last 38 years. In a nutshell, Electronic Arts and Activision are the two undisputed leaders.
Main principles of making inclusive video games, according to IGDA
The International Game Developers Association (IGDA) has shared guidelines on creating inclusive games, which it has developed in collaboration with Facebook Gaming. The organization pointed out the main principles of diversity that developers should follow to make their titles more appealing to different audiences.
Embracer Group snaps up Perfect World Entertainment through Gearbox, as well as four other companies
Embracer Group’s shopping spree continues. The Swedish holding has acquired five companies, including publisher Dark Horse and Perfect World Entertainment. The latter will become a part of Gearbox Entertainment in a deal worth $125 million.
Report: Ubisoft faces ‘great exodus,’ with dozens of key developers fleeing company
Dozens of key developers who worked on Ubisoft’s main AAA franchises have left the company over the last year and a half. Employees cite low pay and the misconduct scandal among reasons for their departure, calling this mass attrition “the great exodus.”
Pictolabra lays off entire staff. Management blames MGVC. MGVC denies its involvement in studio’s closure
All 30 employees have been laid off at mobile developer Pictolabra. The studio’s management seems to lay the responsibility on MGVC, an investment division of MY.GAMES, which has pulled the funding Pictolabra relied on. The fund, however, controlled less than 1% of the company and claims it had no say in the matter, while the studio knew about the termination of funding well in advance.
Russia’s censors propose searching for banned content in video games using neural networks
Roskomnadzor, Russia’s federal agency responsible for censorship in media, has offered to develop an AI-based solution to search for banned content in video games. However, this initiative caused debate among industry professionals.
China’s regulator allows Tencent to update nine apps again, just three weeks after crackdown
Tencent has managed to partly settle its tensions with the Chinese regulators. Although the tech giant will be able to release updates for several mobile apps from its catalog, it is unclear whether the restriction on the release of new products will remain valid.
How many wishlists game gets in first two weeks on Steam should be considered normal
Game marketing consultant Chris Zukowski has shared data on wishlists developers usually get in the first two weeks since launching their Steam page. He explained what numbers should be considered normal, and why poor performance is not always a death sentence.
Embracer Group plans to acquire French publisher Asmodee for €2.75 billion
Embracer Group has entered into negotiations to acquire French publisher Asmodee, which distributes board games and their digital versions. If the Swedish holding successfully closes a €2.75 billion deal, it will become the biggest gaming group in Europe.
CD Projekt to pay investors less than $2 million in class-action settlement
CD Projekt has managed to finally settle a class-action lawsuit over Cyberpunk 2077‘s controversial launch. The company will pay investors only $1.85 million, while they will relinquish all claims against the Polish developer.
Vodeo Games employees establish first certified game video game union in North America
The first North American video game union has been established at Vodeo Games, a developer of turn-based action-adventure title Beast Breaker. The studio’s management voluntarily recognized it and supported the employees.
PlayStation to reportedly fix its relationship with indie devs by improving discoverability and communications
Sony might be planning to improve its relationship with indie developers and publishers. According to the global partner survey’s results, the company wants to fix some of PlayStation’s problems, including bad communication and poor discoverability.
Damion Schubert on economics behind price tags for AAA titles: “Extra money also pays for all the games that fail”
Boss Fight creative director Damion Schubert has shared a great thread about the dark side of AAA games’ economics. Players often complain about big companies raising price tags and still releasing titles with loot boxes, but in reality, producing games with nine-figure budgets these days is way more complex than that.