New mobile CCG Marvel Snap has already generated over $2 million in its first week. The game developed by Hearthstone veterans is now climbing the download and revenue charts on iOS and Android.
Mobilegamer.biz first reported the news on October 26. Let’s take a closer look at Marvel Snap’s numbers (via AppMagic):
- As of October 26, Marvel Snap has generated $2.42 million on iOS and Android since its launch on October 18. The App Store accounts for 56.1% of total player spending;
- The game currently sits at 5.9 million downloads, with Google Play accounting for 71.3% of total installs;
- The US accounts for 56% of Marvel Snap’s total revenue, followed by South Korea (7%) and Japan (6%);
- The US is the number one country by downloads, accounting for 24% of the game’s total installs. It is followed by Brazil (8%) and Italy (7%);
- Marvel Snap has an average revenue per one download of $0.46. The highest rate is in the Philippines ($3.16), followed by Australia ($1.75) and the US ($0.98).
- Right now, the game is generating around $330k per day globally.
What is known about Marvel Snap?
- Marvel Snap is developed by Second Dinner, a studio co-founded by Hearthstone game director Ben Brode. He spent 15 years at Blizzard before leaving the company and starting his own studio in 2018.
- Second Dinner’s other founder is Hamilton Chu, who worked at Blizzard for over 10 years and was the executive producer of Hearthstone.
- So it is no surprise this duo decided to make their own card game. They raised $30 million from Chinese tech giant NetEase and made a licensing deal with Marvel.
- This is how Marvel Snap was born. The game came out in beta earlier this year and was launched globally last week.
- Marvel Snap is published by Nuverse, a gaming unit of TikTok’s parent company ByteDance. This once again shows the continued trend of Chinese publishers to invest in Western developers.
- Marvel Snap’s core gameplay is pretty simple with a focus on fast matches. One battle lasts around three to five minutes on average.
- Each player has six turns to win two out of three locations on the battlefield by placing cards with a higher total power than their opponent.
- Users can upgrade cards, collect the new ones, get different rewards, and go through other things that are quite common for free-to-play CCGs and their monetization (it caused controversy during the closed beta period).