New mobile CCG Marvel Snap has already generated over $2 million in its first week. The game developed by Hearthstone veterans is now climbing the download and revenue charts on iOS and Android.
- As of October 26, Marvel Snap has generated $2.42 million on iOS and Android since its launch on October 18. The App Store accounts for 56.1% of total player spending;
- The game currently sits at 5.9 million downloads, with Google Play accounting for 71.3% of total installs;
- The US accounts for 56% of Marvel Snap’s total revenue, followed by South Korea (7%) and Japan (6%);
- The US is the number one country by downloads, accounting for 24% of the game’s total installs. It is followed by Brazil (8%) and Italy (7%);
- Marvel Snap has an average revenue per one download of $0.46. The highest rate is in the Philippines ($3.16), followed by Australia ($1.75) and the US ($0.98).
- Right now, the game is generating around $330k per day globally.
What is known about Marvel Snap?
- Marvel Snap is developed by Second Dinner, a studio co-founded by Hearthstone game director Ben Brode. He spent 15 years at Blizzard before leaving the company and starting his own studio in 2018.
- Second Dinner’s other founder is Hamilton Chu, who worked at Blizzard for over 10 years and was the executive producer of Hearthstone.
- So it is no surprise this duo decided to make their own card game. They raised $30 million from Chinese tech giant NetEase and made a licensing deal with Marvel.
- This is how Marvel Snap was born. The game came out in beta earlier this year and was launched globally last week.
- Marvel Snap is published by Nuverse, a gaming unit of TikTok’s parent company ByteDance. This once again shows the continued trend of Chinese publishers to invest in Western developers.
- Marvel Snap’s core gameplay is pretty simple with a focus on fast matches. One battle lasts around three to five minutes on average.
- Each player has six turns to win two out of three locations on the battlefield by placing cards with a higher total power than their opponent.
- Users can upgrade cards, collect the new ones, get different rewards, and go through other things that are quite common for free-to-play CCGs and their monetization (it caused controversy during the closed beta period).