No More Robots head Mike Rose has shared his thoughts on indie publishers that announce themselves to the public while not having any games under their belt. The question is how can these companies show who they really are then?

French publisher Nacon announced that it has acquired 100% of the Ishtar Games studio. This deal will also include the launch of the new Ishtar label, which will “develop the creation and marketing of high-potential “independent” games.”

Digital Matters has been launched by former WB Games marketing director Spencer Crossley. According to the publisher, one of its goals is to solve the “marketing problem” for indie games.

VG Insights continues to improve its analytics platform by introducing two new databases. They allow you to see all publishers and developers presented on Steam and find their estimated revenues and other metrics.

Poland-based publisher PlayWay is known for its bizarre marketing strategy, which is pretty unique for the Steam titles. Although it promotes dozens of games on Facebook, most of them don’t even have a release date. So how does this approach help the company win in the PC market?

Imagine you are an indie developer who has been offered about half a million by a publisher. Sounds good, right? But what if the terms of this contract are so exploitative that it might be dangerous to sign it.

What publisher do you think has the most wishlists on Steam? Well, the answer is Polish company PlayWay, known for its controversial marketing schemes and numerous simulators and builders.

Thomas Altenburger, one of the two devs behind the French indie studio Flying Oak Games (best known for NeuroVoider, Dead End, and Hoy), has posted a thread on Twitter discussing strategies for a great pitch.

How to effectively pitch your game to publishers? Here are some tips from Elena Lobova, founder of consulting platform ACHIEVERS HUB.