China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers.  First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.

Ilya Salamatov, Director of Business Development at 101XP, is going to tell us about partnership relations with Chinese companies, publishing of the games and localization.

The next White Nights St.Petersburg 2016 video is a presentation from Ben Liu (NetEase Games). He spoke about the Chinese mobile market and how to enter it.

Igor Elovikov, Creative Director at Playrix, told us how was the Township created and shared some thoughts about the history of farm games.