All publications by tag «FIFA Ultimate Team»
Electronic Arts defends FIFA loot boxes, calling them part of game that ‘players love’
Despite all the controversy, loot boxes have been crucial to FIFA monetization for years. Electronic Arts has now confirmed that it will add these packs in the next game, saying that players always have the option to not pay for them.
EA temporarily allows players to see what’s inside FIFA Ultimate Team loot boxes before buying them
Electronic Arts decided to test a new way players interact with loot boxes in the FIFA series. The company now lets users preview packs before buying them as part of a new time-limited event. However, it has some restrictions.
Electronic Arts generates almost 30% of its revenue from Ultimate Team mode
According to Electronic Arts, Ultimate Team made a “substantial portion” of its revenue last year. Now we know exactly how much money the company made from this game mode, which accounts for almost 30 percent of its total earnings.