Tencent continues to dominate the mobile games market thanks to its portfolio of multi-billion dollar hits. Here are the top-grossing publishers on iOS and Android for the first half of 2024.
PUBG Mobile
Mobilegamer.biz put up a ranking using data from AppMagic, which uses in-app purchase revenue (excluding platform fees and inclusive taxes) and doesn’t track earnings from other channels like ads and third-party Android stores.
Below are the top 10 mobile publishers by revenue of 2024 so far:
- Tencent — $3.2 billion
- Scopely — $931 million
- NetEase — $912 million
- Playrix — $873 million
- miHoYo — $764 million
- Supercell — $753 million
- King — $735 million
- Dream Games — $635 million
- Roblox — $576 million
- Century Games — $471 million
Tencent’s first place is not surprising given the success of its hits such as Honor of Kings and PUBG Mobile, as well as the massive launch of Dungeon & Fighter Mobile (Sensor Tower estimates its first-month iOS revenue at $270 million).
Thanks to Monopoly Go!, Scopely ranked 2nd and made almost three times more money from IAP revenue than it did in the first half of 2023 ($327.7 million, according to AppMagic).
Supercell also experienced a significant revenue growth. Its IAP revenue for the first six months of 2024 is almost on par with its revenue for all of last year ($762 million).
Other highest-grossing mobile publishers that didn’t make the top 10 are Bandai Namco ($450 million), Moon Active ($390 million), Zynga ($372 million), Niantic ($341 million), Konami ($330 million), and NCSoft ($256 million).