Samsung has announced its own platform for cloud gaming for Smart TVs. The company says that it will allow people to play games “without purchasing high-end hardware.” Analyst Mat Piscatella from the NPD Group, however, thinks that Samsung completely misses the point here.
The company made the announcement during its SDC21 keynote presentation. The upcoming cloud gaming service should help customers diversify their game selection on Samsung Smart TVs.
“This means that soon you will be able to enjoy games without purchasing high-end hardware, and developers can easily apply Samsung Smart TV’s seamless, immersive experience to new games,” Samsung senior VP of visual display software R&D Yongjae Kim said (via IGN).
However, not everyone was impressed by the presentation. Mat Piscatella questioned Samsung’s positioning of its cloud gaming solution. According to the analyst, the company should talk about the service’s advantages rather than talking about how cheap it would be.
“If you don’t get early gaming adopters to evangelize, the product will go nowhere,” Piscatella wrote on Twitter. “Positioning the product as a luxury good has a better chance of encouraging trial than a budget-focused positioning.”
Another cloud gaming initiative that is built around “enjoy games without purchasing high-end hardware” – which misses the point.
Don’t talk about how your cloud initiative will be cheaper – talk about how it will be better.
Early adopters in gaming want a premium experience. https://t.co/P39BqNgckw
— Mat Piscatella (@MatPiscatella) October 27, 2021
The cloud gaming market is getting more competitive each year, with the ongoing development of services like xCloud and GeForce NOW. However, some companies like Google are facing challenges on their way to gaining a foothold in the market.