All publications by tag «ZiMAD»
AI is tool, not magic button: ZiMAD details use of Stable Diffusion and Photoshop to create art for mobile games
In this article for Game World Observer, ZiMAD artist Andrey Novikov shares his insights on how to interact with AI tools and explains which parts of the work can be delegated to them without compromising quality.
ZiMAD breaks down challenges small mobile game devs face with tips on how to avoid key mistakes
It is difficult for smaller mobile devs to avoid problems that can affect the development and lifecycle of their games. ZiMAD M&A manager Yana Vesnina discusses the key challenges and shares some professional tips in an article for Game World Observer.
ZiMAD on how it tripled Domino Online’s player count and increased its ad revenue fivefold
In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.