casual | Game World Observer

All publications by tag «casual»

Market Analysis March 31, 2022

GameRefinery: 70 out of top 100 grossing iOS games in US feature meta elements

GameRefinery has released a report on casual mobile games as of March 2022. The study analyzes key trends for this category in the US market, including meta and competitive elements.

Game Development August 3, 2021

Voodoo’s Corentin Selz on hybrid-casual games: “We want players to stay for 14 or 30 days, or even longer”

Corentin Selz, Publishing Manager at Voodoo, discusses how the publisher is transforming its existing portfolio of hits into hybrid-casual titles in order to meet the increased demand from users for more in-depth gameplay.

Featured February 9, 2021

GameRefinery on Western hybrid/casual games

As the mobile games market matures, the introduction of meta mechanics into casual games is becoming an increasingly common practice among Western developers. Typically, devs add collectibles, customization, RPG elements, and a narrative layer.

Industry News October 13, 2020

Playrix’s ads banned in UK as misleading

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”

Featured July 31, 2019

GameRefinery: 33 out of top 100 casual games on iOS use guild mechanics

There was a time when guild mechanics were a feature of midcore titles. Right now, however, more and more casual games are adopting guild mechanics to enhance the social element.

Featured July 16, 2019

Perks of being indie, or How Platonic Games found their niche

Indie developers are no match for big studios. But it’s ok, according to Valeria Castro, CEO & Founder at Platonic Games, a small dev team based in Madrid. At a recent event hosted by GameAnalytics, Valeria shared her experience entering the crowded hyper-casual scene.