All publications by tag «casual»
Voodoo’s Corentin Selz on hybrid-casual games: “We want players to stay for 14 or 30 days, or even longer”
Corentin Selz, Publishing Manager at Voodoo, discusses how the publisher is transforming its existing portfolio of hits into hybrid-casual titles in order to meet the increased demand from users for more in-depth gameplay.
Playrix’s ads banned in UK as misleading
UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”
Perks of being indie, or How Platonic Games found their niche
Indie developers are no match for big studios. But it’s ok, according to Valeria Castro, CEO & Founder at Platonic Games, a small dev team based in Madrid. At a recent event hosted by GameAnalytics, Valeria shared her experience entering the crowded hyper-casual scene.