Industry News October 13, 2023 AppLovin may try to buy Unity again, as engine maker’s shares fell 40% since last year’s $17.5 billion offer The recent Runtime Fee controversy and CEO John Riccitiello’s departure have sparked speculation among some market experts that Unity could be considered an M&A target. Mobile monetization platform AppLovin, which offered to acquire the engine maker last year, was named as a potential buyer.
Game Development September 21, 2023 AppLovin launches free tool to help devs migrate from Unity to other engines amid controversial Runtime Fee rollout Mobile marketing and monetization platform AppLovin has launched a new project to help Unity developers switch to other engines like Unreal and Godot. It can already speed up code translation, and tools for asset and plugin migration are also in the works.
Deals August 30, 2022 ironSource shareholders to vote on Unity deal on October 3, analyst says AppLovin might be back with another offer ironSource has set a date for a shareholder vote on Unity’s proposed acquisition of the company. This came just a few weeks after Unity decided to reject AppLovin’s offer.
Industry News August 16, 2022 Unity shares fall 7% after board rejects proposed merger with AppLovin Unity investors have reacted to the board’s rejection of an acquisition offer from AppLovin. As a result, the company’s shares dropped shortly after the news.
Deals August 15, 2022 Unity rejects AppLovin’s proposal, sticking to previously announced merger with ironSource Days after AppLovin offered to snap up Unity for $17.5 billion, the company rejected the proposal. Instead, the board of directors will remain committed to its merger with marketing platform ironSource.
Deals August 9, 2022 AppLovin offers to snap up Unity for $17.5 billion Another huge gaming acquisition is on the horizon. Mobile app marketing platform AppLovin has made an offer to buy Unity in a $17.54 billion deal.
Industry News April 15, 2021 AppLovin raises almost $2 billion through IPO in one of biggest public debuts of 2021 Mobile marketing platform AppLovin went public just over a month after announcing its decision. The company raised $1.8 billion in its initial public offering.
Industry News March 9, 2021 AppLovin files for IPO after its revenue hit $1.45 billion in 2020 Mobile marketing platform AppLovin announced its decision to go public. The company filed for IPO, as its revenue grew to $1.45 billion in 2020.
Industry News May 14, 2020 AppLovin acquires Game of War developer Machine Zone Mobile marketing platform AppLovin has acquired Machine Zone for an undiscloses amount. Machine Zone are creators of Mobile Strike, Final Fantasy XV: A New Empire, and hit strategy game Game of War: Fire Age.
Industry News February 12, 2020 AppLovin invests in Clipwire Games and Geewa. Mobile marketing company AppLovin continues to invest in games studios. Two of its latest strategic investments include Clipwire Games and Geewa.
Industry News November 15, 2019 Clone Wars: Lion Studios clones Domino Smash from Gismart. To sue or not to sue? Everybody copies. Even big publishers do. Lion Studios, owned by AppLovin, has published a clone of hyper-casual game Domino Smash by Gismart. Everything from mechanics to levels is the same. What should the original creators do in situations like this?
Industry News September 6, 2019 Belka Games receives strategic investment from AppLovin Belarus’ Belka Games announced a strategic partnership with marketing company AppLovin.
Industry News July 2, 2019 AppLovin announces indie mobile games competition Lion Studios, AppLovin’s publishing branch, has launched the second annual contest for mobile game developers called Ultimate Game Changers. $300,000 will be split between four top contestants.