Apple has humbly extended privacy restrictions for third-party apps to its own products. On iOS 15, App Store and Apple News will now ask users for permission to access personal data used for targeted ads.

Tel Aviv company Odeeo has raised $1 million to develop new audio ads for mobile titles. Using this tool, advertisers will be able to deliver people personal audio messages that don’t interrupt gameplay.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.

After iOS 15 is released, Apple will send SKAdNetwork data not only to ad networks but to advertisers as well.