All publications by tag «advertising»
VRTCAL’s Todd Wooten on game ad innovation driven by changing consumer behaviors
Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.
“Sex does not sell”: Italian researchers explore women and men’s reactions to sexism in advertising
A group of Italian researchers has carried out an investigation into sexualization in modern advertising and its impact on buying intentions. It turned out that women show negative emotions towards the ads with oversexualized female models, while men are largely unaffected by it.