All publications of the author Alexander Semenov
The Finals, created by former DICE employees, enters Steam’s top five most played games, attracting nearly 300k concurrent players
This year may yet see another gaming blockbuster. The open beta of the cooperative shooter, The Finals, drew an audience of 267,000 people on Steam. This is almost four times as much as what Overwatch 2 peaked at on the platform.
SuperScale on post-IDFA UA and game marketing trends: “Platforms should be the first to take care of misleads, but I doubt they will”
What is going on in game marketing and what are some trends publishers should pay attention to? Milan Štrba, director of professional services at mobile growth company SuperScale, has discussed the current state of mobile UA, hybridization, and Western devs trying to copy Asian hits like Genshin Impact.
Rockfish on Everspace 2’s marketing and launch: “We saw very little of the expected sales drop off due to PC Game Pass subscribers”
Everspace 2 has been a huge success for Rockfish Games, with over 300,000 units sold already. We reached out to the studio’s CEO and co-founder Michael Schade to discuss the game’s marketing, Early Access, the importance of demos, and the impact of Game Pass on sales.
Case study: how Belka Games successfully grew competencies within art and UI departments with minimal effort
Growing competencies within a team is a challenging issue, often seen as costly and not easy to approach. However, Anton Danko, the lead artist of Solitaire Cruise project at Belka Games, shares his successful experience in this matter.
UK Competition and Markets Authority has prevented Microsoft’s proposed purchase of Activision Blizzard
The UK Competition and Markets Authority (CMA) has prevented Microsoft’s proposed purchase of Activision Blizzard after an in-depth review of the deal. The CMA is concerned that the deal will harm the local cloud gaming market.
Navigating game licensing in China: Insights from Playkot on getting ISBN for Spring Valley
At the end of March, Playkot became one of 27 companies that received a special license to release their game, Spring Valley, in China. In our interview with Jane Artemova, the company’s Business Development Manager, we discussed how expensive it was to apply for an ISBN, how long the review process took, what changes were requested by the regulator, and more.
AppsFlyer’s MAMA Cyprus to take place in Limassol on September 15
The conference is positioned by its organizers as the “space for visionaries from advertising, marketing, and technology spheres in the mobile industry.” They are also waiting to see tech startups founders and investors who are interested in the mobile application business.