Julia Lebedeva, CBDO and partner at WN Media Group, caught up with Alex Willink, General Manager of Berlin studio, Voodoo.

Alex told us why he chose games over a career at Apple, how they make hits at Voodoo, and what it takes for a title to stand out in the crowded hyper-casual space.

Watch the first of GWO’s Game Industry Talks that we recorded during White Nights Conference Moscow in October amidst the busy hum of the conference.