Elden Ring is on the way to becoming the best-selling video game of 2022. On top of that, FromSoftware’s latest title has also been named one of the biggest game launches in YouTube history.

It is obvious that games must have great gameplay to attract players. However, eye-catching capsule art is equally or sometimes even more important than other elements in terms of marketing. It is also one of the key things that streamers look at when they decide to cover a game.

2020 is YouTube Gaming’s biggest year, with 100 billion hours of gaming content watched, according to Ryan Wyatt, Head of Global Gaming, You Tube.

The exclusive livestreaming deal between YouTube and Activision Blizzard, which was announced last month, is valued at $160 million.