All publications by tag «the UK»


Sony, Sega and WarnerMedia claim millions in UK tax relief

Under UK’s Video Games Tax Relief (VGTR) system, game developers can claim back up to 20% of some production costs. Warner Media, which owns Rocksteady (Batman: Arkham series) and Traveller’s Tales (the Lego games), used the policy to claim up to £60m in corporation tax relief. Sony claimed around £30m, while Sega received a £20m tax reduction.

Guardian published these findings to restart the discussion on whether VGTR creates inadequate tax avoidance opportunities.


Payers among Players: Case Study of the UK

A recent study by Newzoo and ACI Worldwide provides interesting consumer insights about the UK game market, which is the world’s sixth-biggest ($5.1 billion revenue). These findings help better understand payment behavior of gamers in the UK in comparison with other countries.

Payment behavior by gender and platform

The study looks at how payment choices differ across platforms by gender. Mobile is the platform of preference for 94% of gamers, with PC and console games favored by 85%.