SocialPeta has published a report of market features and preferred game types in different regional markets in Asia. Here are the key takeaways from the study.

Officially launched worldwide on 25 August 2021, Marvel Future Revolution has generated approximately 50 million downloads and over $30 million in revenue. This is according to marketing intelligence firm SocialPeta, which has analyzed the title’s marketing campaign.

Ad and marketing intelligence platform SocialPeta provided an update on the state of the mobile gaming market.

SocialPeta and Nativex released a review of global mobile market data in 2020. The report titled “2020 White Paper on Media Buying in the Global Mobile Market” also makes predictions on the mobile market trends for 2021.

In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.