CM Games | Game World Observer

All publications by tag «CM Games»

Marketing May 27

Theory behind launching Supporter Pack for VR game on Steam — case study by Into the Radius dev CM Games

CM Games has run an interesting experiment with their VR shooter Into the Radius. Here is how the team managed to find an additional revenue channel by developing and launching a Supporter Pack for their core fans.

Marketing May 10

How to host custom Steam Sale for VR games with over 20 participants and 2 million event impressions — postmortem by CM Games

After making mobile titles for over 13 years, CM Games has decided to enter the field of virtual reality. Here is how the studio successfully launched a custom Steam Sale event to promote its VR game Into the Radius despite knowing little about the platform and its marketing features.