In-depth analysis of Genshin Impact’s marketing and advertising strategies with SocialPeta
In June 2019, miHoYo published a promo video for its new game — Genshin Impact. In September 2020, the game came out and dominated charts right away. Fiona Long of SocialPeta breaks down advertising and promotion strategies that made Genshin Impact an immediate success.
China implements new age rating system for video games
A new age rating system for video games has been officially implemented in Mainland China today. The authority behind the initiative is called the China Audio-Video and Digital Publishing Association Technical Committee for Group Standardization.
Rami Ismail on console certification: “Sony and Microsoft are NOT responsible for the state of Cyberpunk 2077 on PS4 and Xbox”
Game developer and executive director at gamedev.net Rami Ismail has explained how Sony and Microsoft allowed Cyberpunk 2077 to release on consoles in the current buggy state. “Sony and Microsoft are NOT responsible for the state of Cyberpunk 2077 on PS4 and Xbox,” Ismail says.