All publications for 25.07.2023
Apptica: US accounted for 26% of global mobile game revenue in H1 2023, while India led in terms of downloads by wide margin
Apptica has published a report on the state of the global mobile games market in the first half of 2023. Here are the key findings on the biggest titles, genres, and countries by revenue and downloads.
How Voodoo makes $100 million hybrid-casual games: 15% D7 retention, killing fast, and scaling titles for years
What are hybrid-casual games and how are their monetization loos different from hyper-casual? Voodoo head of publishing Thibault de Vésinne-Larüe has opened up about the company’s approach and what metrics it looks at when launching new titles.