All publications for 24.07.2019

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Fragmented reality of Android market in China

You might have already sensed from our earlier posts that publishing and monetizing your game in China is no walk in the park. But compliance with the local regulations is not the only challenge to overcome. Even if your game is approved, you still have to navigate China’s fragmented mobile market.

With Android devices accounting for 70 percent of the market, you would think you could easily tap into the country’s 700 million smartphone users by releasing your game on Google Play.