ArtStation has finally responded to the backlash from artists calling on the platform to ban AI-generated art. The company, however, tried to find a compromise, which further angered many professionals.

What happened?

ArtStation recently was flooded with images and art generated with Midjourney and other tools. This led to many artists protesting against the use of AI art on the platform. Some of them even threatened to boycott ArtStation.

On December 10, MultiVersus senior character artist Dan Eder shared a screenshot of the platform’s main page and noted that it is “beyond disrespectful” to put AI-generated images alongside human artwork.

“I don’t hate AI-generated art,” he wrote. “I actually think it’s an incredibly powerful [tool] that can be used ethically — creating mood boards, references, patterns. But claiming it as your own and putting it in your portfolio as-is is where the line should be drawn.”

As a result of this backlash, many professional artists demanded that ArtStation address this issue. They started protesting against the use of AI-generated art on the platform by posting similar pictures reading “No to AI-generated images”, which eventually flooded the Trending section.

“I know this is a nuanced topic, with some art being completely AI-generated, some hybrid work, and some created by traditional digital means, but it’s time to start having this discussion so the site can be as useful as possible to the whole community,” art director and concept designer Neil Blevins wrote.

ArtStation’s response

On December 14, ArtStation made a blog post, saying that its guidelines don’t prohibit the use of AI in the process of creating art. It only urged artists to publish original works on the platform: “The works on your portfolio should be work that you created and we encourage you to be transparent in the process.”

However, ArtStation noted that it has no plans to “stifle AI research and commercialization when it respects artists’ choices and copyright law.” Instead, it wants to give artists an option to disallow the use of their art for training AI research.

How did artists react to this?

This response was met with criticism from artists, who don’t like that their work has already been illegally used to train certain models and that the prevalence of AI art will make it harder for professionals to use ArtStation as a portfolio platform.

Some artists even publicly unsubscribed from the service.

However, some disagreed with such a strong backlash. Poliigon founder Andrew Price thinks that boycotting ArtStation and AI in general seems “futile.” He added that artists should adapt and “leverage AI for its strengths, switch to traditional for its weaknesses. Artists who know both will have the best opportunities in the coming years.”

The AI debate is heating up in the professional community. Earlier this week, we reported on what developers think about generative AI and why many of them remain skeptical.


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