SAG-AFTRA and game companies have failed to reach an agreement on the use of generative AI in the industry. As a result, voice actors will go on strike starting at 12:01 a.m. today.

AI is a hot topic in the tech industry, with more and more companies talking about their plans to use LLMs and similar technologies in game development. Nintendo, however, has its own view on the matter.

Champions of Otherworldly Magic is a digital card game, and it appears that all the art for it was generated using AI tools. According to the developers, they have already paid tens of thousands of dollars to a single “AI artist” over the past six months.

Ubisoft has unveiled its new GenAI project called NEO NPC at GDC 2024. It is designed to allow players to have real-time conversations with in-game characters with no pre-written lines.

EA CEO Andrew Wilson has opened up about generative AI and how the company plans to use the technology. He believes that it will drive monetization, also making game development more efficient and helping reach new audiences.

NCSoft is stepping into the AI field by announcing a set of in-house language models to optimize game development. The South Korean publisher is now offering a one-month free trial to users across the globe.

ArtStation has finally responded to the backlash from artists calling on the platform to ban AI-generated art. The company, however, tried to find a compromise, which further angered many professionals.