Indie publisher No More Robots celebrated its 4th anniversary last week. Its founder Mike Rose shared a few milestones the company reached in the last 12 months. It turned out that it generated $12 million, although it didn’t release a single new game during that period.
Not Tonight 2
No More Robots sold over 800,000 copies of games during the last 12 months. On top of that, more than 4 million people played the publisher’s titles.
“Those numbers have come from bringing our existing games to new platforms, getting lovely deals for our games, and being very good at slowly but surely discounting our games incrementally deeper,” Rose noted.
PlayStation accounted for 26.3% of the company’s revenue, followed by Xbox (22.1%), Steam (21.7%), Nintendo (20.1%), and retail (9.8%).
No More Robots is 🎂4 years old🎂, so it’s time for a thread of *LOVELY NUMBERS*:
– $12m in revenue during last 12 months
– More than 800,000 units sold
– More than 4 million people played our games
– Split pretty dang evenly across PC + all console platforms
Look at this graph pic.twitter.com/T6TIbWHqEU
— Mike Rose (@RaveofRavendale) August 13, 2021
Rose also said that Descenders, an extreme racing game developed by Dutch studio RageSquid, became one of the best-selling indie titles on PlayStation last year. It is worth noting that No More Robots head previously pointed out issues with poor discoverability on Sony’s platform and criticized the company for not letting devs do launch discounts.
No More Robots already has a pipeline of new games for the next 12 months, including Let’s Build a Zoo, Not Tonight 2, Heist Simulator, Fashion Police Squad, TombStar, and a few unannounced titles.