King-developed mobile runner Crash Bandicoot: On the Run has already become a huge hit. According to Sensor Tower, it has surpassed a milestone of 25 million downloads on mobile platforms in less than a week.
Crash Bandicoot: On the Run reached 22 million downloads between March 25 and March 28. The game also generated 3 million downloads after its early iOS release on March 23.
According to NPD Group analyst Mat Piscatella, Crash Bandicoot 4: It’s About Time is now climbing up the weekly best-sellers charts in the US. It is driven by the Switch release, digital promotion, and Crash Bandicoot: On the Run’s huge success.
The title also surpassed 8.1 million installs in just a day. It is now the most downloaded game in the US. Brazil and Mexico take second and third place respectively. According to AppMagic, Crash Bandicoot: On the Run earns $70-80 thousand a day from IAP. It’s 4-5 times more than the IAP revenue of Subway Surfaces, one of the most popular mobile runners, with over 3 billion downloads.