All publications by tag «Nexters»
Pros and cons of using Midjourney in game development — lessons learned by Nexters
Generative AI is increasingly penetrating game development. Writing for Game World Observer, Nexters art producer Alisa Roz has detailed how the company started using Midjourney in the art creation process for its titles.
Nexters on why mobile devs resort to Non-core GamePlay Ads and is it worth it
Non-core gameplay advertising, which doesn’t show users the core gameplay, is a term that carries a lot of negative weight. Nexters head of marketing Anton Yakovlev has explained why the “misleading” trait might be outdated, also detailing what developers should pay attention to when working with such ads.
Hero Wars maker Nexters lays off 235 employees to ‘optimize expenses’
Nexters has joined a handful of game companies conducting mass layoffs over the last few weeks. Almost a quarter of total staff have lost their jobs, with this situation affecting people located in Russia, Cyprus, Turkey, and other countries.