The marketing company Soomla revealed how much Ad LTV varies depending on the region, the advertising network, the OS version, as well as the brand and model of the mobile device.
How to promote games on the South Korea mobile games market? Yuliya Nabieva, Asian Market Expert, shared some tips on it.
Why is mobile traffic so expensive? How do mediation networks charge up the prices and why? We’ve asked these questions to Head of Marketing at ComboApp Nadia Matukhno.