It is obvious that games must have great gameplay to attract players. However, eye-catching capsule art is equally or sometimes even more important than other elements in terms of marketing. It is also one of the key things that streamers look at when they decide to cover a game.

Affogata has opened up about its platform for gathering and analyzing player feedback. Here’s how this data helped one company with its game’s launch and post-launch optimization.

When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.

Game marketing consultant Chris Zukowski has analyzed post mortems of a few indie games to find out what strategies and tips were the most useful for them in terms of promotion.

Game marketing consultant Chris Zukowski has shared his thoughts on how to properly announce a video game on social media. He also cited a few examples of good and bad tweets from real studios.

Petr Kireev, CMO of mobile projects at My.com, spoke to us about his marketing team, what defines a great marketing manager and how to tell if your game release is going to be successful.

How can Ice Hockey World Championship influence the downloads of sports games? We’ve asked Nikolay Rakushin, the founder of PlayMobileFree Studio.