All publications by tag «game marketing»
AdQuantum on how to efficiently scale global UA campaigns for your app growth
When it comes to scaling, you can’t just follow your gut. It’s essential to plan UA campaign scaling strategically and in advance. Sometimes even data from one platform isn’t enough for making a concrete decision and you need to collect as much data as possible. Scaling is never easy, but when you have a strategy, it is much more efficient.
Using Return on Investment (ROI) to Evaluate the Performance of a Gaming Project
Konstantin Sakhnov, the research advisor of ‘Online Gaming Project Management’ education initiative and the Head of Game design at Rocket Jump, told us how to calculate the return on investments in gaming projects and shared with us some specific methods for doing it.