All publications by tag «Craig Chapple»
Sensor Tower’s Craig Chapple breaks down key factors contributing to Genshin Impact’s success
Over the last few months, miHoYo proved that the successful launch of Genshin Impact wasn’t accidental. The game has surpassed $1 billion in player spending in under six months, which makes Genshin Impact the first mobile title to do so. We asked Craig Chapple, mobile insights strategist at Sensor Tower, to provide some context to the game’s success.
2020 in video games: Sensor Tower’s Craig Chapple on ramifications of Epic vs Apple showdown, rise of mobile-first AAA games, and key M&A deals
With the holiday season just days away, Craig Chapple, Mobile Insights Strategist, EMEA at Sensor Tower, looks back at 2020. We join him to discuss what the passing year meant for mobile and the industry at large.