All publications for 19.09.2023
Baldur’s Gate 3 reclaims its spot as highest-grossing premium game on Steam, outselling Starfield and Mortal Kombat 1
Another week, another data on the top-grossing Steam games. Starfield didn’t manage to stay at the top of the charts, with Baldur’s Gate 3 once again outselling other premium titles a month and a half after its launch.
SuperScale on post-IDFA UA and game marketing trends: “Platforms should be the first to take care of misleads, but I doubt they will”
What is going on in game marketing and what are some trends publishers should pay attention to? Milan Štrba, director of professional services at mobile growth company SuperScale, has discussed the current state of mobile UA, hybridization, and Western devs trying to copy Asian hits like Genshin Impact.
Microsoft once discussed buying Valve, Nintendo, and Warner Bros. as part of its long-term gaming expansion
A new document released as part of the FTC v. Microsoft case has shed light on more acquisition prospects discussed at the Redmond-based corporation. None of those deals ultimately materialized, but it is another interesting glimpse into Microsoft’s M&A strategy.
Unity plans to limit fees to 4% of revenue for games making over $1 million. Founder says “we f**ked up on many levels”
Unity is now in the process of overhauling its controversial Runtime Fee, which caused a revolt in the game development community. Here are the first details about the possible changes.