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“Over 80% of our audience is on Xbox,” says Pathea about the launch of Superball after six years of development

At the end of October, the cooperative multiplayer game Superball by the Chinese indie studio Pathea Games was released. The studio is best known for their life simulation hit, My Time at Portia. The project took a long time to reach a full release and is still experiencing difficulties. We spoke with Yao Liu, one of the key developers of Superball, about the project’s journey and the hopes of its developers.
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Community Management in Shooter Games

Traffic acquisition marketing doesn’t work well for shooters; it requires a more nuanced and complex approach. Shooter fans want full immersion in the culture and community of their games. World-renowned titles like Call of Duty and Fortnite focus more on building strong brands and actively supporting their communities rather than on attracting player traffic. Andrei Naumov, Cubic Games Studios‘ chief marketing officer, explains how the company maintains engagement and retention in Pixel Gun 3D’s player…