Let’s Build a Zoo, a charming city builder developed by Singapore-based studio Springloaded Games, has reached a new milestone in the first week since its console launch. The game generated $1 million and attracted hundreds of thousands of players on Game Pass.
Let’s Build a Zoo came out on Nintendo Switch, PlayStation, and Xbox on September 29. Here are some stats shared by Mike Rose, head of indie publisher No More Robots:
- The game reached $1 million in revenue in seven days, bringing its total earnings to $3 million;
- It is No More Robots’ best Switch launch, as Let’s Build a Zoo topped eShop charts in multiple regions;
- 80% of players who played the game went on to try a DLC, which is a pretty impressive rate;
- Over 250k users tried Let’s Build a Zoo on Game Pass.
One other thing I’d say:
We’ve had a notable number of people say to us “I played it on Game Pass, then picked it up on Switch because I wanted to play it on the bus/in bed/on the move etc”
The cross-promo between Xbox and Switch has been insane on this one
— Mike Rose (@RaveofRavendale) October 6, 2022
It is unclear how many copies were sold on consoles. Last year, Let’s Build a Zoo sold 32k units in its first week on PC, which helped it generate $500k and recoup the development costs.
What is Let’s Build a Zoo?
Launched on November 5, 2021, Let’s Build a Zoo is a pixel art management sim where players have to build their own zoo. In addition to common mechanics like hiring employees, building constructions, and managing visitors and animals, the game offers a fresh take on the city building genre.
One of its key features is the ability to breed different animals and create new species (say, “Owlybara”), with a total number of combinations surpassing 300k. The game also raises some ethical questions, allowing players to either be a good zookeeper or use immoral ways to make more money.