ByteDance has plans to launch more mobile titles on TikTok. The Chinese tech giant will reportedly roll out gaming in Southeast Asia later this year.
The company has already started conducting tests in Vietnam, four people familiar with the matter told Reuters. ByteDance will add more countries to the list in the third quarter of 2022.
“We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” a TikTok representative said, though declining to comment on its further gaming plans.
Last year, ByteDance partnered with Zynga to launch mobile dance game Disco Loco 3D exclusively on TikTok. As of now, US users have access to a very limited number of titles, with Chinese players being able to run games on Douyin (the domestic version of TikTok) since 2019.
Although TikTok’s main focus are HTML5 games, one source told Reuters that the company plans to bring more complex titles to its app in the future.
More companies are now trying to add gaming features to their mobile apps, including Snapchat, where people can run simple titles, and Netflix, which has been growing its gaming library and acquiring studios.