GEM Capital has invested in Cypriot company Skich, the developer of the self-titled app. It is aimed at helping users find mobile games that match their interests through personalized recommendations.
GEM Capital’s investment in the pre-seed round amounted to $400,000. This money will go towards developing and promoting the Skich app.
“2.8 billion mobile games audience is increasingly faced with the challenge of finding content that better matches their interests in the huge volume of games released every day,” GEM Capital games and entertainment leader Kirill Gurskiy said in a statement. “The recommendation services of the App Store and Google Play do not do this well and are rightly criticized for their lack of flexibility.”
Skich was founded by Sergey Budkovski and Ivan Zenkovich, who previously worked at 69pixels, one of the leading UX/UI agencies in the world. The team is now based in Cyprus and Poland.
According to Budkovski, the investment will let Skich expand its team and start “actively building partnerships with game developers and prepare for the next investment round.”
Skich, available on iOS and Android, works similar to Tinder, bringing social discovery to mobile game recommendations. It creates personalized selections of mobile titles based on the interests of a user and their friends. Users can swipe game cards, which consist of screenshots and video of the certain game, and decide whether they like the recommended app or not.