Inc. released its first original AAA title, Crucible. Crucible is a free-to-play game set on a planet where teams of players will have to eradicate opponents and creatures.



The company will monetize it via digital merchandise and battle passes.

Amazon’s other title currently in development, New World, is slated for release in August. Set on an island in an alternative 17th century world, New World will be a premium game priced at $40 and $50 for a standard and deluxe version respectively.

The company is also developing a multiplayer game based on the “Lord of the Rings” franchise, as well as some unannounced projects.

To market its games, Amazon will use its own streaming platform Twitch. According to Bloomberg, “Twitch’s players and streamers have been involved in the development of Crucible from early on.” The developers designed the game specifically to look good on the platform, with its characters instantly recongnizable even from a distance and fast-pace, fun-to-watch gameplay.