In 2020, XR market will be worth $8.5B. With that in mind, SuperData launched the first business intelligence platform that covers global and regional virtual reality (VR), augmented reality (AR) and mixed reality (MR) segments.

The platform is called  SuperData XR Dimensions and is designed to provide publishers, developers, manufacturers, and other stake-holders with all the market data on XR.


What the platform offers:

  • global and regional revenue breakdowns by segment (VR, AR and MR);
  • VR hardware sales and install base numbers;
  • monthly active user counts for mobile AR;
  • consumer spending on AR games and location-based VR entertainment.

According to the platform, VR hardware revenues will reach $2.1 billion by the end of 2019, which is up 31% from $1.6B last year. This increase is due to two factors. More and more customers are adopting Oculus Quest. Plus, industrial applications are continuing to spread.

Most VR hardware (35%) and consumer software (37%) sales come from the US.

AR segment is already enjoying the mainstream adoption, with over 2 billion customers having used AR apps in Q3 2019 alone. Think AR filters in Snapchat, Instagram and TikTok, as well as games like Pokémon GO.

“With SuperData XR Dashboard, we’re powering the entire gaming ecosystem to help them better understand which applications and use cases are driving growth, revenues by region and purchasing behavior by segment to determine how best to maintain market share or break into the XR market.”

Stephanie Llamas, Head of XR at SuperData