The US is on its way to becoming a nation of gamers. Their share of the entire US population reached 73 percent (last year, 67 percent played games, that we know of).
That’s according to the findings of a survey that NPD Group analysts conducted among 5,000 US residents aged 2 and older.
The audience is growing, and so are people’s expenses on games (both in terms of money and time), Gamesindustry.biz writes.
That’s what video games cost people:
- 11% of the money that the consumer spends on entertainment;
- 17% of the time they devote to entertainment (most of the respondents play every or almost every day on mobile devices).
Separately, NPD Group focuses on children aged 2 to 17:
- over a third of young gamers spend more time in games than they did a year ago;
- 20% spend more money on them than they did a year ago.
“Kids are becoming a more influential part of the gaming marketplace thanks to games such as Fortnite and Minecraft, assisted by the growing influence of YouTube and Twitch,” said industry analyst Mat Piscatella.