playable ads | Game World Observer

All publications by tag «playable ads»

Industry News January 13, 2020

Self-optimizing ads improve CTR

Following two years of developing and testing, ad analytics platform Playable Platform announced some stats on their self-optimizing ad technology.

Industry News May 30, 2019

Facebook on effectiveness of playable ads

In a new blog post, Facebook shared findings from a recent study into how mobile game publishers use different monetization strategies.