Since King launched Candy Crush Saga in 2012, it has remained the top match-3 game for monthly global consumer spend. Until now.

Activision Blizzard will rely on select players to make its marketing strategy more effective. The company has launched a community of users to provide direct feedback though various formats including online surveys. The initiative is called King’s Council.

The next one White Nights St.Petersburg 2016 video is about how to use Agile approach in building a successful team. And the speaker is Sabrina Carmona, Producer at King.