Marketing June 23, 2020 Why Hybrid Monetization is Thriving and How to Do It Right How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?
Industry News April 29, 2020 7 steps from IAP to ads In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.
Industry News May 30, 2019 Facebook on effectiveness of playable ads In a new blog post, Facebook shared findings from a recent study into how mobile game publishers use different monetization strategies.
Industry News May 8, 2019 Germany to Protect Youth from Aggressive Mobile Monetization The State of Bavaria proposed the new youth protection guidelines. This draft legislation targets aggressive monetization models that take advantage of minors’ “inexperience and credulity.”