The European Parliament has decided to take action against loot boxes and other issues in the games industry to better protect consumers. The members also proposed several measures to stimulate market growth.

The European Parliament votes to take action against loot boxes

MEP Adriana Maldonado López led a report calling on the European Commission to protect consumers, especially young people. 577 members voted in favor, 56 against and 15 abstained, according to

The Commission was asked to:

  • Ensure that the current law framework is sufficient to address all issues raised by loot boxes and in-game purchases;
  • Analyze the impact of loot boxes and prompts to make in-game purchases on consumers;
  • Investigate whether gold farming is connected with financial crimes and human rights abuses;
  • Terminate illegal practices allowing people to exchange, sell, or bet on in-game and third-party websites;
  • Ensure that consumers have an easy option to cancel a subscription at any time.

Loot boxes and monetization issues aside, the European Parliament also called developers to avoid designing games that “feed addiction” and asked the Commission to develop a common identity verification system to check the age of players, assess how the PEGI system is implemented in different types of games, as well as introduce special labels for minimum age, in-game purchasing options, and the presence of pop-up advertising.

On top of that, the Parliament called for creating an annual European video game award and setting up the European Video Game Strategy to unlock the “economic, social, educational, cultural and innovative potential of this sector to enable it to become a leader in the global video game market.”

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