Vungle, a mobile performance marketing platform, announced today the acquisition of TreSensa Technologies, a New York-based mobile ad creative technology company.
TreSensa’s end-to-end no-code Mobile Ad Suite technology platform allows app developers to quickly design and build full-screen playable and interactive video ads, and package them on the popular mobile distribution channels.
TreSensa’s playable ad builder tech has been used by clients that include Zynga, GSN, EA, and others.
The deal is Vungle’s third in the past six months, preceeded by the acquisitions of GameRefinery and AlgoLift. This is in line with Vungle’s strategy to become a mobile performance marketing platform that addresses the complete app growth cycle.
- GameRefinery: Project Makeover generates almost 50% of total match-3 downloads on iOS
- GameRefinery releases its Q1 2021 report: RPGs’ market share declines in China and Japan, while Shooters rise in China
- Gachas, guilds, cosmetics, and other revenue drivers for mobile games, according to GamesRefinery
- Vungle acquires mobile gaming analytics company GameRefinery for undisclosed sum