NetEase has announced pre-registrations for Marvel Super War in Mainland China. Last year, “Marvel’s first official MOBA mobile game” was tested in Japan, South Korea, Australia, and New Zealand. But it is in China that NetEase will have to go up against Tencent that dominates the country’s mobile MOBA market.
As Niko Partners’ Daniel Ahmad points out, NetEase previously released the Onmyoji MOBA in China. The game, however, did not perform all that well in a market almost entirely controlled by Tencent with its juggernauts like Honor of Kings and, more recently, Brawl Stars from Supercell (which Tencent owns).
This time though, NetEase might just be better prepared to face its opponent as it now has the power of the Marvel universe at its disposal. Still, Ahmad expects that NetEase might struggle to win a share of the market with Marvel Super War.