Mobile carriers are now launching their gaming subscription services. Italian provider TIM has partnered with Gameloft to develop their own platform.


The platform is called TIM I love games. It will be available to customers of the carrier on iOS and Android.

Unlike Apple Arcade and Google Play Pass, TIM I love games will contain both premium and free-play titles. The catalog will offer games from Gameloft (including Asphalt Nitro, Real Football, Modern Combat: Rebel Guns) and other publishers. All of them are IAP- and ad-free.

The TIM I love games subscription will cost €2 per month, Pocket Gamer reports.

Why Gameloft

France’s Gameloft specializes, among other things, in the creation of tools for gaming services. This also includes the white label platform for billing and analytics.

The company has previously collaborated with operators and device manufacturers around the world, such as Vodafon, Orange, LG, Samsung, and Huawei.

Gameloft decided to team with with TIM because they believe the game subscription model is here to stay. “We are convinced that subscription-based models are one of the next steps of the industry to provide a new way to access and enjoy video games,” said Yann Fourneau, Yann Fourneau, Vice President Global Sales & Distribution at Gameloft.

The market of subscription gaming services has expanded quite a bit in recent months. Giants such as Apple, Google and Ubisoft launched their platforms.