All publications by tag «Xbox»
Phil Spencer says Microsoft won’t press pause on acquisitions, comments on Call of Duty future
Xbox head Phil Spencer has opened up about Microsoft’s M&A activity. Despite the latest criticism of Microsoft’s upcoming acquisition of Activision Blizzard, the company has no plans to slow down on its investment strategy.
Sony was Activision Blizzard’s largest customer by revenue in 2020, with Microsoft ranking fourth
When it comes to game sales, Sony remained one of the biggest customers of Activision Blizzard for years. Microsoft, however, has been trailing behind not only PlayStation, but Google and Apple as well.
Xbox Studios head Matt Booty on delays and new reality of AAA development: “How we make games is evolving”
Matt Booty, the man at the helm of Xbox Game Studios, has opened up about the new reality of AAA game development. He says companies now need multiple studios to finish big titles, which ultimately affects the schedule.
How Microsoft can build content fortress by letting companies place ads in free-to-play Xbox games
It’s been reported that Microsoft is now working on a special program to let third-party companies place ads in free-to-play games. Here is how this move might boost Xbox advertising ambitions and help it build the so-called “content fortress.”
State of Decay 3 trapped in pre-production as sexism and mismanagement allegations hit Undead Labs
Undead Labs has doubled in size since being acquired by Microsoft. However, the Xbox’s first-party studio is now reportedly struggling with the State of Decay 3 development, facing accusations of mismanagement and discrimination.
Guardians of the Galaxy skyrockets by more than 200 positions among most popular Xbox games
Guardians of the Galaxy is another example of how Game Pass can boost the audience interest. Thanks to its addition to the library, the title has climbed more than 200 places in the chart of the most popular Xbox games.
Microsoft to potentially give up 30% commission on Xbox in wake of regulatory pressure
Microsoft is now facing pressure from regulators ahead of the Activision Blizzard acquisition, which forced the company to revise some principles for its storefronts. This also means a possible replacement of standard 30% commission on Xbox with a more flexible model.
Microsoft secures IPs like Call of Duty and Candy Crash to boost its metaverse ambitions, analyst says
Microsoft’s $68.7 billion acquisition of Activision Blizzard has already become one of the most discussed topics in the games industry over the years. And here is how the ownership of world-famous franchises could take the company one step closer to fulfilling its metaverse ambitions.