All publications by tag «Xbox»
How Microsoft can build content fortress by letting companies place ads in free-to-play Xbox games
It’s been reported that Microsoft is now working on a special program to let third-party companies place ads in free-to-play games. Here is how this move might boost Xbox advertising ambitions and help it build the so-called “content fortress.”
State of Decay 3 trapped in pre-production as sexism and mismanagement allegations hit Undead Labs
Undead Labs has doubled in size since being acquired by Microsoft. However, the Xbox’s first-party studio is now reportedly struggling with the State of Decay 3 development, facing accusations of mismanagement and discrimination.
Guardians of the Galaxy skyrockets by more than 200 positions among most popular Xbox games
Guardians of the Galaxy is another example of how Game Pass can boost the audience interest. Thanks to its addition to the library, the title has climbed more than 200 places in the chart of the most popular Xbox games.
Microsoft to potentially give up 30% commission on Xbox in wake of regulatory pressure
Microsoft is now facing pressure from regulators ahead of the Activision Blizzard acquisition, which forced the company to revise some principles for its storefronts. This also means a possible replacement of standard 30% commission on Xbox with a more flexible model.
Microsoft secures IPs like Call of Duty and Candy Crash to boost its metaverse ambitions, analyst says
Microsoft’s $68.7 billion acquisition of Activision Blizzard has already become one of the most discussed topics in the games industry over the years. And here is how the ownership of world-famous franchises could take the company one step closer to fulfilling its metaverse ambitions.
Phil Spencer on not virtue-shaming Activision Blizzard: “Xbox’s history is not spotless”
Xbox head Phil Spencer has opened up about the company’s relationship with Activision Blizzard amid the ongoing harassment scandal. While not going into a lot of detail, he noted that Xbox won’t publicly shame other publishers.
Microsoft had behind-the-scenes negotiations with Apple to bring Xbox exclusives to iOS
Microsoft has tried to convince Apple that it will be great for users to get some AAA games from Xbox on iOS, according to new private emails. However, negotiations about bringing xCloud to the App Store didn’t end well due to some financial and engineering disagreements.
Newzoo: Xbox player share for Prey increased 18 times one month after title’s arrival on Game Pass
Microsoft has made Game Pass the key element for the Xbox growth. Analytics from Newzoo used Bethesda titles and Outer Wilds as an example to show how the subscription service helped boost classic AAA games and small indie hits.
Phil Spencer reevaluating relationship with Activision while over 1300 employees petition to remove Bobby Kotick
Activision Blizzard continues to demand Bobby Kotick’s resignation as more than 1300 workers have already signed a petition. Xbox head Phil Spencer, meanwhile, expressed his concerns over the latest events, saying that Microsoft is now reevaluating its relationship with the controversial company.
Phil Spencer on TES VI being Xbox and PC exclusive: “It’s not about punishing any other platform”
It is not a secret that Bethesda’s upcoming sci-fi RPG Starfield will be available only on Xbox and PC. And now Phil Spencer said that the same goes for The Elder Scrolls VI, as Microsoft wants to give players a complex experience in terms of games, content, friend lists, and cloud features.