Just seven days after its launch, Cult of the Lamb has reached a huge milestone. The game attracted 1 million players, with developers saying that “there’s so much room for this Cult to grow.”

Jay Armstrong, director of game design at Massive Monster, has opened up about Cult of the Lamb, a whimsical roguelike / cult management sim. We discussed the game’s development, creating the concept of running a cult, and the importance of iteration in providing players with a unique experience.