Gamelight | Game World Observer

All publications by tag «Gamelight»

Dev Interviews January 17

“Succeeding in marketing without AI is increasingly challenging”: Gamelight on disrupting rewarded UA with data-driven approach

Gamelight is a user acquisition platform for mobile developers and publishers. We’ve discussed the company’s data-driven approach, dedicated AI algorithm, rewarded UA/marketing, and more in an exclusive interview with founder Günay Azer.

Marketing April 29, 2024

Gamelight helped mobile publisher JOYCITY deliver 257% ROAS growth from D7 to D30 in Japan and South Korea

South Korean mobile publisher JOYCITY has partnered with UA platform Gamelight to expand the player base of its title World War: Machines Conquest in certain regions. The main goal was to maximize the ROAS growth.

Marketing April 5, 2024

How SuperPlay reached over 100% ROAS profitability using Gamelight’s AI-driven UA platform — case study

User acquisition platform Gamelight and mobile game developer SuperPlay have joined forces to scale two of the studio’s titles and attract new players. Here is a breakdown of the campaign and the results achieved.